Search Engine Positioning and Search Engine Optimization are considered by some industry professionals as being separate subjects. Other insiders use the terms interchangably. We tend to use the term Search Engine Positioning as the broader concept encompassing SEO and Pay-Per-Click together; much the same as Search Engine Marketing.
Search Engine Positioning is also the term that some deceptive industry companies will use to sell a client pay-per-click services, while the customer believes they are getting SEO. Make sure to get a clear outline of the services to be performed when dealing with a company offering search engine positioning.
Whatever the commonly held definition may be, search engine positioning is the art of putting your site listing in front of someone who is searching for what your site offers. Though optimization may make the best of a given web page, search engine positioning is what ensures you are placed where you can receive the most benefit.
Would you like to have your site in the position of the experts in the field? That is what search engine positioning can offer for you.